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Senior Marketing Manager--Training Solutions Business Unit

Department:
Office:
  Marketing - Corporate
  Nashville, TN

Senior Marketing Manager--Training Solutions Business Unit

Founded in 1999, PureSafety's vision, and commitment, is to provide the industry's most powerful, easy-to-use suite of training, safety, occupational health and medical management software solutions. Our customizable solutions are designed to meet the specific challenges and needs of professionals in Occupational Health and Safety, Risk Management, Medical Management, Human Resources, Training and Claims/Medical Case Management. We empower these professionals to do more with more, giving them all the tools they need to streamline key processes and achieve bottom-line business results. Our dedicated team of over 150 employees now serves thousands of organizations in over 20 major industries, including customers in all 50 states, Washington, D.C., and numerous other countries.

PureSafety is looking for a senior-level marketer with proven strategic and tactical skills in creating, implementing and managing diverse marketing communications programs, including experience with product marketing management. In this position, you will help develop strategic and tactical marketing initiatives for PureSafety’s Workforce Training and Safety Software Solutions business unit, which predominantly focuses on selling the company’s online safety training and safety management applications. You will also work very closely with the Senior Marketing Manager from PureSafety’s Occupational Health and Medical Management Software business unit, as well as PureSafety’s corporate marketing team led by our Vice President of Marketing.  

The ideal candidate will have previous marketing and sales experience in a Software-as-a-Service environment, specifically in eLearning or online training. A background in selling and/or marketing Environmental, Health and Safety-related software solutions is also desirable.

Significant duties and responsibilities include:

Product Marketing Management for PureSafety’s Workforce Training and Safety Software Solutions business unit:

  • Work closely with product management / development resources to ensure marketing adherence to product specifications
  • Create and maintain product marketing release schedules and related campaigns
  • Conduct competitor, client and prospect research to validate and support ongoing product development, positioning and marketing/sales efforts
  • Oversee the development of internal administrative documentation and client-facing sales and communication documentation   
  • Manage existing product-related website updates
  • Conduct ongoing media analysis and help support media relationships
  • Work with Corporate Marketing to support advertising strategy development, implementation and ongoing support (online and print)
  • Work with Corporate Marketing to support Search Engine Optimization (SEO) and Paid Search strategy implementation and management
  • Other projects and duties as assigned

The ideal candidate will also work closely with PureSafety’s Corporate Marketing group led by the VP of Marketing to provide support and guidance on the company’s ongoing marketing strategy, including company/product positioning, promotion, customer segmentation, research and other related activities.      

Education and Qualifications include:

  • 4–year college degree or greater in Marketing or related field
  • 5-7 years of Marketing/Sales/Product Marketing experience, preferably in a software solutions environment
  • Ability to manage multiple projects simultaneously, while meeting and maintaining reasonable deadlines
  • Exhibit creativity and latitude to manage vendors and projects effectively
  • Excellent oral and written communication skills
  • eMarketing experience and proficiency with Internet-based marketing tools
  • Understanding of and experience in managing market research projects
  • Project management skills; problem solving skills; strategic thinking and business acumen
  • Proficiency with MS office suite
  • Familiarity with CRM databases, data mining and customer/prospect segmentation a plus (PureSafety uses Salesforce.com)
  • Strong organizational skills and the ability to work in a fast-paced, team environment
  • Energy, passion and a proactive "get it done" attitude

APPLICATION INSTRUCTIONS
Please email your resume in MS Word, RTF, HTML, or ASCII text format to the address below. If you wish to enclose a cover letter, please include it in the body of your email message.

43693-CJB-0@puresafety.hrmdirect.com